Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Social
Twitter’s CPMs Dive, Facebook’s Soar – MediaPost (Lire l’article)
Snapchat Cuts Local Stories Curators in Strategy Shift for Live – Bloomberg (Lire l’article)
Vidéo
Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform – MediaPost (Lire l’article)
SpotX and LiveRamp Partner to Give Video Advertisers ‘Data Independence’ – Press release (Lire l’article)
Tracking
S4M lance une nouvelle technologie anti-fraude sur mobile – Ad-exchange.fr (Lire l’article)
Programmatique
MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences – MediaPost (Lire l’article)
What Is a Meta-DSP and Why Should Advertisers Care? – AdAge (Lire l’article)
Adform Introduces ‘Audience Base,’ Its New DMP Featuring a Standalone Option for Enterprises to Use Outside the Adform Full Stack – Press release (Lire l’article)
Marché
More Advertisers Say They Are Buying Into Podcasts – AdAge (Lire l’article)
PubMatic Expands Presence in Germany – Press release (Lire l’article)
Data
With Facebook’s power growing, publishers scramble to connect directly with audiences – Digiday UK (Lire l’article)