Marché
Podcasts : plus d’annonceurs intéressés, mais encore complexe à mesurer – Ad-exchange.fr (Lire l’article)
Data
Facebook to appeal German order on WhatsApp data – CNBC (Reuters) (Lire l’article)
Facebook, Amazon, Google, IBM and Microsoft come together to create the Partnership on AI – TechCrunch (Lire l’article)
Visual IQ’s Daily Attribution Methodology – Communiqué de presse (Lire l’article)
Programmatique
« L’intérêt de l’écosystème est d’avoir des plateformes ouvertes » Geffray, Pironon (Smart Ad Server) – Ad-exchange.fr (Lire l’article)
Marketers Predict More Consolidation for Programmatic Tech Ecosystem – eMarketer (Lire l’article)
Programmatic: Data, Consolidation, Direct Deals Are Trends – MediaPost (Lire l’article)
AppNexus lève $ 31M – Communiqué de presse (Lire l’article)
Social
Facebook At Work is launching next month – TechCrunch (Lire l’article)
Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division – Business Business Insider UK (Lire l’article)
Tracking
Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET) – Communiqué de presse (Lire l’article)