Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Marché
« Il faut arrêter de montrer aux gens ce qu’on souhaite qu’ils voient » M. Rampant, Fox (itw) – Ad-exchange.fr (Lire l’article)
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest – AdAge (Lire l’article)
NewsCorp investit $10 M dans Appnexus, qui vient de lever $31 M. – Ad-exchange.fr (Lire l’article)
Google has rebranded its cloud unit to take on Amazon, Microsoft – CNBC (Lire l’article)
4 Things You Should Know About Podcast Advertising, According to the Pros – AdWeek (Lire l’article)
Stock Worth Watching: Rocket Fuel Inc Can’t Be More Risky. Trades Significicantly Lower – Press Telegraph (Lire l’article)
Salesforce.com to Press Regulators to Block Microsoft-LinkedIn Deal – The Wall Street Journal (Lire l’article)
Tracking
IAB Launches New Certification Program For Buyers, Planners – MediaPost (Lire l’article)
The Ad-Tech Tax – MediaPost (Lire l’article)
Data
US advertisers want Facebook metrics to be audited, but is this likely to have any effect? – The Drum (Lire l’article)
Dentsu Aegis Launches Data Innovation Center – MediaPost (Lire l’article)
E-mailing
AOL’s new Alto mail client lets you take action from your inbox – TechCrunch (Lire l’article)
Mobile
Top storytelling brands capitalise on consumers’ smartphone obsession – Marketing Week (Lire l’article)
Social
Google Said to Tap Lazard to Review Potential Bid for Twitter – Bloomberg Technology (Lire l’article)