Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Marché
U.S. Ad Growth To Hit Record $178 Billion – Mediapost (Lire l’article)
Baidu Removes Bitcoin, Virtual Currency Advertising – MediaPost (Lire l’article)
Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech – The Wall Street Journal (Lire l’article)
Data
Pokémon Go chasse surtout nos données – l’ADN (Lire l’article)
Snapchat is about to introduce something advertisers have been wanting for ages: behavioral targeting – Business Insider (Lire l’article)
Tracking
L’adoption d’ad blockers stable au Royaume-Uni – PR (Lire l’article)
Social
Facebook Retools Trending Topics to Reduce Human Involvement in News Selection – AdAge (Lire l’article)
Vidéo
How Advertisers Are Tapping Into China’s Crazy Live-Streaming Culture – AdAge (Lire l’article)
Search
Search Plays Major Role In Mobile App Installs For Google, Apple – MediaPost (Lire l’article)