Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Programmatique
Aol Advertising en France : une « troisième force » est-elle née ? La parole à E-M. Bion et E. Crego – Ad-exchange.fr (Lire l’article)
Data
Yahoo’s data breach further dents its already flailing brand – Digiday (Lire l’article)
Google Rolls Out Cross-Device Targeting, In-Store Attribution And TV Measurement – Adexchanger (Lire l’article)
Doubts About Digital Ads Rise Over New Revelations – The Wall Street Journal (Lire l’article)
Dentsu Notifies Client Toyota of ‘Irregularities’ Around Media Transactions in Japan – AdAge (Lire l’article)
Tracking
French news publishers believe solidarity is key to staving off ad blocking – Digiday (Lire l’article)
Why Verizon faces an uphill battle with its ambitious content plans – Digiday (Lire l’article)
Location Tracking Growing Up, Brands Looking Beyond Beacons – MediaPost (Lire l’article)
Vidéo
Facebook’s video metrics screw-up, explained – Digiday (Lire l’article)
Native Advertising
Twitter Offers Native Ads On Audience Platform – MediaPost (Lire l’article)
Mobile
Mobile Data Marketplace Creates Direct Path From App to Dollars – AdAge (Lire l’article)
Marché
Three months on from Brexit : What now for brands? – Marketing Week (Lire l’article)