Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Tracking
Agencies Grapple With How To Value Ad Exposure Time – Adexchanger (Lire l’article)
Marché
Google Joins The Conversation, Say Hello To Allo – MediaPost (Lire l’article)
Fraude : WhiteOps lève $ 20 M et veut se développer à l’international – Ad-exchange.fr (Lire l’article)
Owner of the Verge and Recode Sites Plans to Expand Beyond U.S. – Bloomberg (Lire l’article)
Mobile
Dentsu’s Mobile Agency Says a ‘Significant Amount’ of App-Install Ads Are Fraudulent – Adweek (Lire l’article)
Analyzing China’s mobile advertising technology market – TechCrunch (Lire l’article)
Search
Google brings non-news AMP links to its mobile search results – TechCrunch (Lire l’article)
Yahoo Brings Search Retargeting To Gemini Native Ad Inventory – MediaPost (Lire l’article)
Vidéo
US Digital Video Viewers Aren’t Fond of Pre-Roll Ads – eMarketer (Lire l’article)
Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile – MediaPost (Lire l’article)
Data
The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing – Press release IAB (Lire l’article)
Native Advertising
TubeMogul Adds Native Advertising – Press release (Lire l’article)