Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Marché
Les actus digitales qu’il ne fallait pas manquer cet été – JDN (Lire l’article)
Tech Giants Gobble Start-Ups in an Antitrust Blind Spot – The New York Times (Lire l’article)
Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech – Adexchanger (Lire l’article)
Vista Equity Partners Completes Acquisition of Marketo – PR (Lire l’article)
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset – PR (Lire l’article)
A nasty Android malware is spreading using Google’s online ad network – Business Insider (Lire l’article)
Programmatique
Almost Half Of Marketers In Study Serve Video Programmatically – Mediapost (Lire l’article)
Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution – PR (Lire l’article)
Tracking
The Guardian starts selling time-based ad campaigns Digiday – UK (Lire l’article)
Facebook Traffic to U.S. News Sites Has Fallen by Double Digits, Report Says – Fortune (Lire l’article)
Mobile
The Next Big Mobile Ad Platform — Your Car – AdAge (Lire l’article)
Vidéo
Instagram Debuts Events, New Video Channel – Mediapost (Lire l’article)
Social
‘Lifestage’ is Facebook’s answer to Snapchat, and it may be onto something – The Next Web (Lire l’article)
Twitter moves into broadcaster territory as it pushes live TV shows on Periscope – The Drum (Lire l’article)
(Pinterest) Introducing Promoted Video – PR (Lire l’article)
Instagram is recommending even more video for you to watch – Recode (Lire l’article)