Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Marché
Platform Wars Will Reverse The Ad Tech Tax – Adexchanger.com (Lire l’article)
Plummeting Newspaper Ad Revenue Sparks New Wave of Changes – The Wall Street Journal (Lire l’article)
On the hunt for direct audience connections, publishers turn to desktop push notifications – Digiday (Lire l’article)
Tracking
Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions – MediaPost (Lire l’article)
Social
How Twitter’s advertising is moving beyond 140 characters – Marketing Week (Lire l’article)
Data
Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace – MediaPost (Lire l’article)
5 Steps to Ensure a Secure Marketplace for First-Party Data – Exchange Wire (Lire l’article)