Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Tracking
ADventori, ad server dynamique et créatif (suite de l’interview) – Ad-exchange.fr (Lire l’article)
Turn Integrates New Viewability Providers – MediaPost (Lire l’article)
Data
LiveRamp Expands Omnichannel Solution, Caesars Entertainment Takes It For A Spin – Adexchanger.com (Lire l’article)
E-commerce
Instagram Tests Product Tagging Feature To See If It Can Drive Purchases – Adexchanger.com (Lire l’article)
Programmatique
Quality, Transparency of Inventory Top Programmatic Buying Fears – eMarketer (Lire l’article)
Marché
‘Unparalleled’: Snapchat snaps up ad talent ahead of IPO – Digiday (Lire l’article)
Publishers Are Rethinking Those ‘Around the Web’ Ads – The New York Times (Lire l’article)
Google To Get $5B Of WPP Clients’ Budgets This Year, Says Sorrell – MediaPost (Lire l’article)
IBM buys Expert Personal Shopper from Fluid to build out Watson’s conversation skills – TechCrunch (Lire l’article)
Mobile
Facebook Mobile Ad Revenues to Near $30 Billion Next Year – eMarketer (Lire l’article)