Revue de presse du 19 septembre 2016
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Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital


Facebook ads still slipping past Adblock Plus via stripped-down code – TechCrunch (Lire l’article)


Marketron Announces Integrations of Data from Nielsen, Strata and Katz Radio Group – PR (Lire l’article)

The FTC Probes Privacy Disclosure Efficacy – Adexchanger (Lire l’article)


Is Amazon Testing Pre-Roll Promos in Prime Video? – AdWeek (Lire l’article)

Twitter Debuts App For OTT TV – MediaPost (Lire l’article)

Traditional Program Viewing Sinks For TV Networks – MediaPost (Lire l’article)


Sublime Skinz arrive sur le mobile (interview) – (Lire l’article)


‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected – MediaPost et eMarketer (Lire l’article)

Three Stereotypes to Avoid when Marketing to Millennials – AdAge (Lire l’article)

TVTY raises further $6.7M to sync online ad campaigns with offline events – TechCrunch (Lire l’article)


Branded Content Is Key To Growth – MediaPost (Lire l’article)


Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads – Marketing Week (Lire l’article)

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience – PR IAB (Lire l’article)


European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research – PR IAB (Lire l’article)

Videology Offers First-of-its-Kind Programmatic Access to Data-Enabled, In-Cinema Video Inventory Through Alliance with Screenvision Media – Press release (Lire l’article)

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