Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Tracking
Facebook Will Rank Ad Placements On Audience Network – MediaPost (Lire l’article)
Agences
Snapchat wants to stop sharing ad revenue with its media partners – Recode (Lire l’article)
Audience, contenus, publicité… Qu’apporte Discover aux médias français ? – JDN (Lire l’article)
Data
Omnicom Preaches Data And Integration As Hearts & Science Grows Up Fast – Adexchanger.com (Lire l’article)
Marketers in Europe Try to Balance Digital Privacy and Access – eMarketer (Lire l’article)
Marché
Metamarkets Raises $14 Million For Growth – Adexchanger.com (Lire l’article)
Virtual Reality Projected To Grow To $2 Trillion Long-Term – MediaPost (Lire l’article)
Facebook, Google Digital Growth Steady – MediaPost (Lire l’article)
Adexchange
Nouvelle place de marché privative premium aux États-Unis promeut « totale transparence» – Ad-exchange.fr (Lire l’article)
Programmatique
How Grey plans to make a success of programmatic – The Drum (Lire l’article)
Vidéo
Broadcasters begin to embrace programmatic ad buying – Digiday (Lire l’article)