Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Dmexco
Dmexco : « Les annonceurs demandent transparence et accompagnement » E. Baudin, Gamned (itw) – Ad-exchange.fr (Lire l’article)
Vidéo
Carat: Digital Grows, But TV Sees A Resurgence – Adexchanger (Lire l’article)
McDonald’s shuts YouTube channel amid low interest – Campaign (Lire l’article)
Marché
Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story) – Adexchanger (Lire l’article)
AppNexus Signs Strategic Partnership With The ANA (Association Of National Advertisers) – Communiqué de presse (Lire l’article)
Search
Google has innovated its visual search and shopping experience – Business Insider (Lire l’article)
Tracking
Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials – Communiqué de presse (Lire l’article)
Second Screens, Other Viewers Distract From TV Ads, Impact Viewability – MediaPost (Lire l’article)
Social
Facebook photo-sharing app Moments expands to web, adds support for full-res photos – TechCrunch (Lire l’article)
Newspaper Blasts Facebook Censorship – MediaPost (Lire l’article)
Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations – MediaPost (Lire l’article)