Découvrez chaque jour au sein de notre revue de presse une sélection d’articles tirés du web et liés à l’actualité du marketing digital
Social
Facebook at Work officially launches as ‘Workplace’ – Engadget (Lire l’article)
Twitter Shares Fall After Deal Interest Said to Cool Off – Bloomberg Technology (Lire l’article)
Snapchat Bumps Publisher Content For User Stories – MediaPost (Lire l’article)
Programmatique
RTB Continues To Dominate Programmatic Market By Wide Margin – MediaPost (Lire l’article)
Data
Salesforce Reveals ‘Einstein’ Details, Becomes Less Theoretical – MediaPost (Lire l’article)
Yahoo makes it difficult to leave its service by disabling automatic email forwarding – TechCrunch (Lire l’article)
Tracking
L’expérience publicitaire jugée meilleure mais l’adoption d’ad blockers est en progression (étude) – Ad-exchange.fr (Lire l’article)
Vidéo
Mixpo Releases New Patent-Pending Outstream Ad Product Offering – Communiqué de presse (Lire l’article)
Marché
Most of New York’s fastest-growing companies come from digital advertigins technology – Crain’s (Lire l’article)