Dmexco 2017 : Les conférences à ne pas manquer
Comme chaque année, Ratecard a sélectionné pour vous les conférences à ne pas rater lors de l’édition 2017 du salon Dmexco (à Cologne les 13 et 14 septembre). Découvrez-les en détail ci-dessous :
MERCREDI 13 SEPTEMBRE
SEASON II : SIR MARTIN SORRELL IN CONVERSATION WITH JACK DORSEY
Jack Dorsey – Twitter & IR Martin Sorrell – WPP
11H05 > 11H35 | Congress Hall
Sir Martin Sorrell and Jack Dorsey are continuing their conversation on the dmexco stage. Listen to the leaders of innovation and transformation discuss their vision of a brand new technology-driven world and Twitter’s role within it.
BUILDING COMMUNITY AND DISCOVERING GROWTH IN A MOBILE WORLD
Sheryl Sandberg – FACEBOOK
15H20 > 15H50 | Congress Hall
Now more than ever, purpose matters and fuels growth. Brands that are able to find their customers on mobile, build community around their products, and communicate their values are cutting through the noise. Join Sheryl Sandberg, Chief Operating Officer of Facebook, for a discussion around how brands can build meaningful connections – and discover growth – on mobile.
CHATBOTS : AUTOMATED COMMUNICATIONS DRIVING MARKETING KPIS ?
Rene Brandel – MICROSOFT | Kemal El Moujahid – FACEBOOK | Clive Roach – PHILIPS LIGHTING | Hilmar Scheel – VALORA
17H20 > 17H45 | Experience Hall
Chatbots are the next big thing in marketing: Using natural language processing, Artificial and – sometimes even – Emotional Intelligence, they offer a great way to market a product to the consumer – by just increasing service including individual advice and 24/7 availability. Let´s here from our experts how chatbots are working, what marketing scenerios there are and how the bots are increasing revenue and brand awareness.
A TRANSFORMATIONAL ROADMAP FOR BRAND BUILDING
Marc Pritchard – PROCTER & GAMBLE
18H05 > 18H30 | Congress Hall
Our industry needs more growth – market growth – since it drives the majority of all company growth and lifts all boats. In this keynote, P&G’s Chief Brand Officer, Marc Pritchard, will share a transformational roadmap for brand building through digital technology. In the computing power business revolution we’re operating in now, growth is shifting and disruption is accelerating. It’s more important than ever to harness the relevant forces to raise the level of the performance needed to win with the people we serve. The bar has never been higher on the need for better creativity, better innovation, fueled by partnership and productivity to drive growth and value creation.
JEUDI 14 SEPTEMBRE
THE WAKE UP CALL
David Shing – OATH | STEWART COPELAND – THE POLICE
10H00 – 10H25| Congress Hall
[…] Rock n Roll legend Stewart Copeland holds court on the main stage. Stewart is a member of the Rock and Roll Hall of Fame and was ranked in the top 10 of Rolling Stone’s ‘100 Greatest Drummers of All Time’. His 40+ year amazing career includes the sale of over 60 million records worldwide and has won him five Grammy Awards. He is a true renaissance man who has compiled a prolific body of work beyond being the co-founder and drummer of the legendary group The Police- […]. In an inspiring encounter with digital prophet David Shing, he will share his thoughts about success and failure in the music industry and beyond. […]
THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH FINAL
Sheryl Sandberg – FACEBOOK | Sophie Blum – PROCTER & GAMBLE | Dr. Florian Heinemann – PROJECT A | Terence Kawaja – LUMA PARTNERS | Bessie Lee – WITHINLINK | Christoph Schuh – LAKE STAR
11H15 – 11H55| Debate Hall
[…] This competition is bringing together the most innovative early-stage start-ups that offer a solution, a product or a service for digital marketing. They are presenting their ideas about how to lead the media, advertising, and Internet of Things sectors. The finale will be run in a “shark tank” format, in which each of the four selected start-ups will make a six-minute presentation to our impressive jury of vcs, accelerators, and marketers. The winner will be chosen and crowned by the jury live on stage and will be able to collect the prize money of €20,000, which will be provided and presented by Procter & Gamble.
NEW TOUCHPOINT : WHAT IS THE MISSING LINK IN MOBILE ADVERTISING ?
Brian Benedik – SPOTIFY | Andrew Buckman – SUBLIME SKINZ | Maggie Mesa – OPENX | Mollie Spilman – CRITEO | Jo Surtherland – FETCH
12H30 – 13H05| Debate Hall
[…] In a world of consumers with an always-on lifestyle, these outstanding leaders from the areas of mobile and advertising will discuss the key challenges that are facing brands emerging from the transformation into a mobile-only world that will soon feature connected things, homes, and cars. They will also discuss the need to optimize and operationalize an overall media mix for brands. We’re looking forward to hearing their ideas about how to strengthen partnerships and intensify the commitment to seamless, location-informed, and positive brand experiences, wherever and whenever the consumer is being engaged.
MARKETING THE NEW NORMAL
Marc Mathieu – SAMSUNG ELECTRONICS AMERICA
15H50 – 16H20| Congress Hall
[…] The adoption of technological innovation at scale has the power to change the way we interact with each other, ourselves and society at-large –ultimately, transforming the way we connect with the world. Join Marc Mathieu, Chief Marketing Officer at Samsung Electronics America to learn how Samsung is creating and marketing technologies that empower consumers to defy barriers and dare to do what they thought couldn’t be done before.